Cut up to 50% of promotion planning time!

Struggling with promotion planning? Our expert team can help! Streamline and optimise your strategies by partnering with us. Benchmark against industry best practices or accelerate your existing methods. Save time and achieve success. Join us now!

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Features & benefits

Promotion management is the bread and butter of retail

Driving promotions and campaigns to the market is a core retail process essential to any retailer in any segment worldwide. Still this process is becoming increasingly more complex as the world evolves. Clients rely on us to help them take control:

Promotion management is a cross-functional process that impacts teams beyond marketing and category management. The recipe for success is ensuring all stakeholders are aligned and in sync as activities are planned and executed.  Learn more

Never have there been so many different ways to promote, with many different variables, such as multiple items, variable discounts, coupons, loyalty offers, and legal and other restrictions. Managing all of these is complex and time consuming.  Learn more

By adding the supplier portal to your promotion management solution, we can help you keep track of agreed, planned, and executed activities, product data and assets, and much more.  Learn more

By adding the supplier portal to your promotion management solution, we can help you keep track of agreed, planned, and executed activities, product data and assets, and much more.  Learn more

Sudden changes in supply need to be managed on an almost constant basis. So do price warnings, assortment changes, and much, much more. How is this managed to ensure that the right product, at the right price, is in the right stores at the right time to succeed and drive profitability?  Learn more

Tomorrow will be different, and the change will happen. If we have learned something from working with our clients over the past years, it is to stay agile and be ready for change. Our clients want us to be able to absorb and adapt to changes - fast.  Learn more

Brand Strategies In Changing Market
COLLABORATION AND COORDINATION

The retail value chain is undergoing huge changes

More suppliers, more products, own brands, a changing media landscape, evolving loyalty programmes, more compliance demands, sustainability issues that need to be addressed, and omnichannel to serve consumer demand, to name just a few. The list seems endless, and our clients foresee that it will increase in the years to come, which means that the need for collaboration and coordination has never been greater. We help our clients manage collaboration and coordination both internally and externally.

Planning - orchestrate rich collaboration between stakeholders beyond category, including suppliers, marketing, supply chain, legal, and operations.
Planning - orchestrate rich collaboration between stakeholders beyond category, including suppliers, marketing, supply chain, legal, and operations
Online Proofing - including and engaging with all the right stakeholders in the approval process to secure smooth execution
Online Proofing - including and engaging with all the right stakeholders in the approval process to secure smooth execution
Managing in store signage as part of the execution process by including stores in the workflow
Managing in store signage as part of the execution process by including stores in the workflow
Bridging online and offline sales in the promotion mix
Bridging online and offline sales in the promotion mix
Complexity

The right product in the right channel at the right price and at the right time. Easy peasy.

Volumes are going up. Never have there been so many promotions. So many legal requirements. So many stakeholders. So many media-channels. Add to that the growing omnichannel challenges, evolving loyalty programmes, frequent price changes, changing seasons, and … Getting control means implementing a best practice end-to-end commercial retail promotion process. A giant leap away from spreadsheets, emails and shared drives.

Control the yearly planning cycle. Coordinate seamlessly between category and marketing in the promotion planning process
Control the yearly planning cycle. Coordinate seamlessly between category and marketing in the promotion planning process
Include suppliers and agencies for an optimised promotion process
Include suppliers and agencies for an optimised promotion process
Have all the approved product information and every signed-off digital asset needed for each promotion present and accounted for as an integrated part of the process
Have all the approved product information and every signed-off digital asset needed for each promotion present and accounted for as an integrated part of the process
Get the full overview of all promotions in one user-centric dashboard. Ensure a complete audit trail on all promotions
Get the full overview of all promotions in one user-centric dashboard. Ensure a complete audit trail on all promotions
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Overview
Supplier management

Making your supplier a key asset

Whatever product you are sourcing, supplier relationships are essential. Including suppliers as part of your workflow introduces many benefits.

Securing your forecast together with your suppliers having a shared view of key data
Securing your forecast together with your suppliers having a shared view of key data
Precision in product data - from prices, to digital assets, to technical and sustainability data
Precision in product data - from prices, to digital assets, to technical and sustainability data
Shared overview of promotions
Shared overview of promotions
Ability to handle a large volume of tasks such as price warnings, product updates, availability issues, and so on.
Ability to handle a large volume of tasks such as price warnings, product updates, availability issues, and so on.
One source of truth
One source of truth
Report results and statistics of campaigns and promotions for a shared view
Report results and statistics of campaigns and promotions for a shared view
See benefits of Supplier Collaboration
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Supplier Login
BEST PRACTICE

Never enough hands. Never enough time. Always catching up.

Agreeing that complexity is on the rise, the usual answer is to add more hands to be able to manage the increase in volume and the multitude of variables. However, adding the right solution will not only save cost and add quality - it will also increase employee satisfaction. Implementing a best practice solution for promotion management will empower individuals within the organisation to manage the ever-increasing workload and achieve their targets.

Automate tasks and processes to fuel the organisation
Automate tasks and processes to fuel the organisation
Up to 70% time and FTE savings on approval and compliance
Up to 70% time and FTE savings on approval and compliance
Remove errors from your promotions - completely
Remove errors from your promotions - totally
Catch 90% of all errors before 1st approval round
Catch 90% of all errors before 1st approval round
Increase employee satisfaction by removing friction and empower the organisation
Increase employee satisfaction by removing friction and empower the organisation
Innovation

Total configurability. Total.

You want best practice to ensure competitiveness today. You need the flexibility to ensure competitiveness for tomorrow. The Encodify Promotion Management solution is based on the Encodify Platform. Without becoming too geeky, our no-code platform provides the configurability that enables you to stay competitive and deliver on innovation. Today as well as in the future - whatever might come your way.

Deep retail domain expertise to aide you in your digitalisation and optimisation journey
Deep retail domain expertise to aide you in your digitalisation and optimisation journey
Continued support from our customer success team, helping you get maximum value out of your investments
Continued support from our customer success team, helping you get maximum value out of your investments
A highly configurable platform which allows for adaptations of the data model, processes, and integrations within your current IT infrastructure
A highly configurable platform which allows for adaptations of the data model, processes, and integrations within your current IT infrastructure
Learn about our No-Code platform
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Lego

Dig deeper into our customer stories

There are always new angles - see how your peers have chosen to tackle the promotions challenge. And thanks to the highly configurable nature of the Encodify platform, you’ll be surprised how easily we can adapt our out-of-the-box best practice solutions to your organisation's needs.

Capabilities in the Encodify Promotion Management solution

Explore the solution and what we have included

Dashboards

 

Ensures you focus on the essentials with user-centric and personalised dashboards. Giving you a complete overview of the price adjustment warnings and the progress made in developing your promotions allowing teams to make better-informed decisions to ensure you can accelerate your time to market.

Learn more about the capabilities of dashboards here
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Ensures you focus on the essentials with user-centric and personalised dashboards. Giving you a complete overview of the price adjustment warnings and the progress made in developing your promotions allowing teams to make better-informed decisions to ensure you can accelerate your time to market.

Supplier Collaboration

 

Provide suppliers with direct access to update product information, to streamline the review and approval of changes, and allow for better alignment on price adjustments. Just to take an example.

Learn more about the capabilities of Supplier Collaboration here
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Provide suppliers with direct access to update product information, to streamline the review and approval of changes, and allow for better alignment on price adjustments. Just to take an example.

Product Information Management

 

Centralise all your product information to ensure your internal teams have the most up-to-date data when planning promotions. An efficient way to eliminate errors as everything is embedded within your workflows.

Learn more about the capabilities of Product Information Management here
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Centralise all your product information to ensure your internal teams have the most up-to-date data when planning promotions. An efficient way to eliminate errors as everything is embedded within your workflows.

Digital Asset Management

 

Store your product images alongside your consolidated product data allowing for your teams to utilise them when you are managing your campaigns and promotions.

Learn more about the capabilities of Digital Asset Management here
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Store your product images alongside your consolidated product data allowing for your teams to utilise them when you are managing your campaigns and promotions.

Promotion Planning

 

Plan and orchestrate your promotion activities throughout the year in complete sync with the yearly marketing activity calendar utilising the latest price information stored alongside your product data and images.

Learn more about the capabilities of Promotion Planning here
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Plan and orchestrate your promotion activities throughout the year in complete sync with the yearly marketing activity calendar utilising the latest price information stored alongside your product data and images.

Web2Print

 

Remove data silos and generate content from dynamic reusable templates connected to the content stored in your PIM and/or DAM. Our web2print AdBuilder allows your teams to focus on doing the high-value work.

Learn more about the capabilities of Web2Print here
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Remove data silos and generate content from dynamic reusable templates connected to the content stored in your PIM and/or DAM. Our web2print AdBuilder allows your teams to focus on doing the high-value work.

Creative Automation

 

Content creation at scale. Allow your teams to speed up content creation utilising assets uploaded to your PIM and/or DAM to meet the growing consumer demand for more content across multiple media. This is how you easily support the many html-banner formats, SOME-posts, and more. 

Learn more about the capabilities of Creative Automation here
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Content creation at scale. Allow your teams to speed up content creation utilising assets uploaded to your PIM and/or DAM to meet the growing consumer demand for more content across multiple media. This is how you easily support the many html-banner formats, SOME-posts, and more. 

Online Proofing

 

Allow your teams to work with greater efficiency and speed. We help you collaborate with your internal and external stakeholders when creating your promotional content, whether it is securing approvals of price, product specs, images or webcontent.

 

Allow your teams to work with greater efficiency and speed. We help you collaborate with your internal and external stakeholders when creating your promotional content, whether it is securing approvals of price, product specs, images or webcontent.

Integrations

 

Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.

Learn more about our integrations here
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Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.

Dashboards
Supplier Collaboration
Product Information Management
Digital Asset Management
Promotion Planning
Web2Print
Creative Automation
Online Proofing
Integrations

 

Ensures you focus on the essentials with user-centric and personalised dashboards. Giving you a complete overview of the price adjustment warnings and the progress made in developing your promotions allowing teams to make better-informed decisions to ensure you can accelerate your time to market.

Learn more about the capabilities of dashboards here
Arrow right

 

Provide suppliers with direct access to update product information, to streamline the review and approval of changes, and allow for better alignment on price adjustments. Just to take an example.

Learn more about the capabilities of Supplier Collaboration here
Arrow right

 

Centralise all your product information to ensure your internal teams have the most up-to-date data when planning promotions. An efficient way to eliminate errors as everything is embedded within your workflows.

Learn more about the capabilities of Product Information Management here
Arrow right

 

Store your product images alongside your consolidated product data allowing for your teams to utilise them when you are managing your campaigns and promotions.

Learn more about the capabilities of Digital Asset Management here
Arrow right

 

Plan and orchestrate your promotion activities throughout the year in complete sync with the yearly marketing activity calendar utilising the latest price information stored alongside your product data and images.

Learn more about the capabilities of Promotion Planning here
Arrow right

 

Remove data silos and generate content from dynamic reusable templates connected to the content stored in your PIM and/or DAM. Our web2print AdBuilder allows your teams to focus on doing the high-value work.

Learn more about the capabilities of Web2Print here
Arrow right

 

Content creation at scale. Allow your teams to speed up content creation utilising assets uploaded to your PIM and/or DAM to meet the growing consumer demand for more content across multiple media. This is how you easily support the many html-banner formats, SOME-posts, and more. 

Learn more about the capabilities of Creative Automation here
Arrow right

 

Allow your teams to work with greater efficiency and speed. We help you collaborate with your internal and external stakeholders when creating your promotional content, whether it is securing approvals of price, product specs, images or webcontent.

 

Connect your Private Label Management solution with your entire technology ecosystem to improve the way you work. No man is an island; we will provide the bridges to connect everything for optimal performance, transparency, and efficiency.

Learn more about our integrations here
Arrow right
Dashboards
Supplier Collaboration
Product Information Management
Digital Asset Management
Promotion Planning
Web2Print
Creative Automation
Online Proofing
Integrations

Frequently Asked Questions (FAQs) - Get the answers you need!

How much revenue in retail is generated by promotions?

It is difficult to estimate the exact amount of revenue in retail that is generated by promotions, as it can vary greatly depending on the specific business, industry, and market conditions. Some businesses rely heavily on promotions to drive sales, while others use them more sparingly.

That being said, promotions are an essential driver of revenue in retail. They help to attract new customers, increase sales to existing customers, and drive traffic to stores or websites. Promotions also help companies stand out in a crowded market, differentiate themselves from competitors, and increase brand awareness.

Is promotion management and trade promotion management the same?

Promotion management and trade promotion management are similar, but they refer to different types of promotions conducted by retailers and manufacturers, respectively.

Promotion management generally refers to the process of planning, coordinating, and executing marketing promotions for a business. These promotions can be targeted at customers, employees, or other stakeholders, and can include a wide range of activities such as sales promotions, advertising campaigns, social media promotions, and loyalty programmes.

Trade promotion management, on the other hand, specifically refers to the process of managing promotions that are targeted at wholesalers, distributors, and other trade partners. These promotions can include discounts, rebates, co-marketing initiatives, and other incentives that are designed to increase sales of a product or service through the trade channel.

Why is promotion management so complex?

Promotion management is complex for many reasons:

  1. The number and variety of promotions: Managing multiple promotions simultaneously through various channels can be complex, especially if they have different requirements, target audiences, and goals.
  2. The number of stakeholders involved: Promotions often involve multiple stakeholders, such as marketing teams, sales teams, and suppliers, which can increase the complexity of coordinating and executing the promotion.
  3. The need for real-time analysis and adjustments: In a fast-paced business environment, it may be necessary to adjust promotions on the fly based on real-time data and customer feedback. This can be complex and requires the ability to analyse and act on data quickly.
  4. Integration with other systems: Promotion management often involves integrating multiple systems, such as the ERP platform, stock management systems, point-of-sale systems, customer relationship management systems, and marketing automation tools, which can increase complexity.
  5. Legal and regulatory considerations: Promotions must comply with various laws and regulations, complicating the process.

Overall, effective promotion management requires careful planning, coordination, swift approvals by the right people, control over signed-off data and digital assets and real-time analysis to ensure that promotions are successful and meet the needs of the business.