Innovating Marketing Work Management

Encodify is the platform that has allowed El Corte Inglés to structure and optimise marketing and production workflows, achieving a significant reduction in time to market, a reduction in errors and improving efficiency.

We would need to double up on the number of employees within marketing, if we didn’t work on the Encodify platform.

We have gone from an average of three proofing rounds to an average of 1.47 proofing rounds. We save a lot of time on the fact that it has become a more efficient flow without too much manual handling.

With Encodify’s system we get a lot more value for our marketing money. At the same time we avoid making mistakes and achieve a much higher quality.

If you are one of life's people who are creative, why would you buy a 'paint by numbers' paint kit, you don't! You buy something that allows you to create whatever you want, and that's what Encodify does for me, I scope a business problem, and I create a business solution, and I create this solution using my paint box 'Encodify apps'.

To be competitive in the agency world, you have to automate the marketing process. Our clients are happy about using Encodify. The system provides our clients with the proper overview and an effective marketing process.

Moving to the Encodify platform revolutionised the way that our business manages, maintains and collaborates on the full project lifecycle. The reporting and dashboard features provide quick and intuitive access to information tailored to each individual’s needs.

With the Encodify system we are able to manage all of our marketing requests in one place, allowing us to have full overview of our tasks, which has enabled us to work more efficiently. We have full transparency of who is working on what task and with a full approval tracking process in place.

Since the beginning of our journey with Encodify, we have achieved zero errors in our marketing collateral and much fewer proofing rounds. We have saved a lot on production and can switch agency if we need to, and we definitely have a shorter time to market.

With the automated workflows in Encodify’s proofing tool, we can easily track who is responsible at any given time. The personalised dashboards help us to get things done faster and with fewer proofing rounds.

The more data I enter into the system the better. It’s like, now, we are rewarded all the time, because everything is so much easier. We save time, our customers save time. A lot of time is saved in fact.

Encodify reduces complexity and provides a structured overview of our most important processes. Not only has it dramatically reduced time-to-market, but it has also become a highly sought-after solution within our company.

We see Encodify as a key partner within our tech stack. Encodify is a flexible tech partner and supports integration with other best-of-breed technology. We have found that when our clients utilise our tech stack, including Encodify, they typically become long-term clients of Splash.

No matter how much our demand for content grows, we now have a faster, smoother and error-free process. Encodify's system fits within our system, giving us complete control!